Retail-Ready LCD Deployment for Sports Direct

Precision-Fit Displays for High-Impact Retail Environments

Business Challenges

Non-standard retail shelf spacing.

Close-proximity screen exposure risk.

CMS and hardware compatibility.

Keys to Success

Correct size and aspect ratios.

Integrated Navori CMS validation.

Protective tempered display glass.

Results

Seamless fit within store fixtures.

Reliable embedded content playback.

Durable high-impact screen performance.

Our client was tasked with delivering a scalable digital signage rollout across Sports Direct stores, where retail environments presented clear physical and technical constraints. Shelf spacing dictated strict display dimensions, requiring precise selection of screen sizes and aspect ratios to align with store design standards.

At the same time, screens were positioned in close proximity to customers and products, increasing the risk of damage while maintaining the need for strong visual impact. Our client also required a simplified system architecture, with reliable content delivery through Navori CMS without introducing additional hardware complexity. Hubit Displays supported this deployment by supplying appropriately specified LCD solutions, enabling our client to align hardware, CMS, and physical design requirements into a single, cohesive retail-ready solution.

Selected 25.5″, 28.5″ and 37″ displays delivered the required fit across retail fixtures, while 500 to 700 nit brightness ensured clear visibility in-store. Integrated Android 11 media players were tested and validated with Navori CMS, enabling consistent content control without external devices. Tempered 3mm glass provided necessary protection, supporting reliable long-term performance across the Sports Direct estate. The result was a full turnkey solution that amplified the retail experience across each Sports Direct store, combining precise hardware specification, validated content management and durable screen protection into a cohesive, scalable deployment ready to grow with the estate.

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